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Broom to restructure and discontinue boat building

The British Brundall-based boat builder is to concentrate on the leisure sector of the marine market

The long standing British boat builder, Broom Boats has announced plans to restructure its operations into a leisure operator on the southern Broads. It is a development that will see job losses in Broom’s boat building sector at its Brundall factory. Broom say ‘Over recent years the market to build and sell boats has changed significantly, reflecting low customer demand, overseas competition and rising costs. Against this backdrop, the shareholders have continued to invest, with the company becoming one of the best fleet hire operators on the Broads. This has led to a strategic decision to focus on the growing leisure part of their operations and to discontinue boat building. This will sadly involve the loss of some jobs. Broom, which employs some of the finest craftspeople along with a heritage stretching back to 1898, remains committed to developing its excellent marina, hire fleet and service operation situated immediately adjacent to the Brundall station, a home to many private boats and its hire fleet, along with workshops performing maintenance and repairs.’ Broom say that all current production will be completed and warranties will be honoured. This development also means that production of the English Harbour Yachts range will be moving from Broom.

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